主要研究方向

文创设计、人工智能与AIGC驱动设计、 情感化设计

艺术简历

郜玮光，设计学博士、硕士研究生导师、

韩国品牌设计（BDAK）期刊理事、韩国设计文化（KSDC)期刊审稿委员、(Brand Package D.Research Center )设计研究员、发表核心论文20余篇。

2018-2019年任职于济南轻骑大韩摩托车有限责任公司担任平面设计师兼韩语翻译；

2019年-2021任职于山东艺术学院担任数字媒体艺术专业课程教师。

主要科研

-发表论文

1. 《Study on the Potential Value and Marketing Strategy of IP Facial Mask of Journey to the West》2022, vol.20, no.1.

2.《The Analysis of Korean, Chinese and Japanese Cultural Characteristics and Emoticon Design Preferred by 20-somethings》2022, vol.20, no.2.

3.《A Study on the Package Design of Kyochon Chicken to Strengthen the Localized Brand in China》2023, vol.21, no.1.

4.《乡村振兴背景下济州岛柑橘品牌包装知识产权对中国农产品的借鉴意义》2023年4月发表于《江苏农业科学》。

5.《A Study on the Marketing Strategy of Chinese Traditional Cosmetics Brand Huaxizi》2023, vol.21, no.3. 

6.《A Study on the Design of Chinese Medical Cosmetics Emotional Package Using Generative AI- With the Focus on the Chinese ‘FulQun’ Brand -》2024, vol.22, no.2,

6.《A Study on Design Method Using Emotional Keywords in Consumer Review -Focusing on China’s top medical cosmetics brands and AI-》2024, vol.88.

7.《A Study on the Design of Generative AI Cosmetics Containers with Emotional Design》2024, vol.30, no.3. 

8.《Artificial Intelligence and AI Convergence Art Education from Martin Heidegger's Ontological Perspective》2024, vol.89.

9.《A Study on the Interactivity of Media Façades and Walter Benjamin's Aura》2024, vol.22, no.4.

10.《A Study on Innisfree Package Box Design Using Artificial Intelligence》2025, vol.31, no.1.

11.《Research on Building Brand Identity Design Using Generative AI :Focusing on Creative Beverage Brands》2025, vol., no.80.

12.《Formation of Nomadic Space Through Media Facade -Architectural Transformation and Sensory Experience Based on Deleuze's Concept Of Space-》2025, vol.91.

13.《A Study on Generative AI-based Beverage Package Design for Red-Green Color Vision Deficiency》2025, vol.31, no.2.

14.《A Study on the Design of Motion Posters for Movies Using Generative AI - Focusing on the Narrative and Poster Analysis of the Movie “Exhume” -》2025, vol., no.81.

15.《A Study on the Design of a Drug Storage Box Reflecting Older Adults’ Medication Context -Focusing on the Generative AI DALL·E3 and Universal Design Elements-》2025, vol.92.

16.《A Study on the Information Recognition Order of Package Design - Focusing on Luminance Contrast and Consumer Responses -》2025, vol.31, no.3.

17.《幸福乡村·丰收前的放松》2025年第9期发表于文艺研究。

—指导学生参赛

1. 指导学生参加第九届米兰设计周相关赛事，荣获国家级一等奖1项、二等奖3项、三等奖2项，个人获评“优秀指导教师”；  

2. 指导学生参与第十九届中国好创意暨全国数字艺术设计大赛，荣获国家级一等奖1项、三等奖1项，个人获“优秀指导教师”称号； 

3. 2025年，指导学生参加全国大学生数字媒体科技作品及创意竞赛，荣获国家级二等奖2项、三等奖2项； 

4. 2025年，指导学生参与东方设计奖，荣获国家级一等奖1项、二等奖2项、三等奖1项。